Keep it Classy

Viral campaign for Jack Daniels designed to inspire discussion about drinking habits and influences.

Portland is gorgeous! With @jungletactics @roosternewyork http://t.co/0KJp5vso, 2012/05/07
@THEJACKSFIRM ahhh that's right! Amazing!, 2012/05/05
@THEJACKSFIRM of course :-) didn't someone say serene on the last one and we all had a laugh? Good times brother. Summer is coming quick!, 2012/05/05
@THEJACKSFIRM Looking forward to more gorgeous and SERENE shoots ;), 2012/05/05
April was crazy! From Missississippi to Las Vegas to Washington to Gainsville! Heading out to Portland tomorrow! We are cranking!, 2012/05/05